Friday, 19 June 2015

(un)motivational poster

This is what I have been working on lately - an un-motivational poster with the theme: 'Against Milk'. I went for the jugular! Unsurprisingly it has proved a bit controversial in the net-sphere. Which of course was the intention - I'm not one to be subtle.

I still have to finish drawing the udder.

9 comments:

  1. Love this. It is a complete turn off! Interesting that you have to do the polar opposite to popular advertising in this assessment.

    A while ago the product designs in response to the new tobacco packing laws actually won design awards in Australia because they turned people off instead of on. Musta been the first time in design history!
    It's interesting to look at - even before the gory images. There is the clunky, unattractive font in a kind of bold sans serif and the dull khaki tone combines with queasy yellow text boxes to make the packets truly bloody awful.

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  2. Sorry ... 'packaging', not 'packing'

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  3. Thanks Sarah. Some got 'For Milk' and there were fors and against Coffee and Bottled water. One of my online mates got 'Against Beards' previously. I was hoping for that one!

    It was a 'Pitch' so whether you believed it or not, you had to pitch convincingly. Fun! Makes you think.

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  4. I still think 'beards are really nice on your bits' would work.

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  5. Maybe I'm a little jaded; I don't really get why this would be controversial on the internet. Are people offended by the content or the message?

    I like it though. Nice concept and composition. I like the blue tint that runs through the woman's shoulder and neck; I wouldn't have thought to do that. Also, I see your sphere work being put to use there. Neat.

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  6. Thanks Alex. Yes, the oral sex inference definitely got some reaction.

    I reckon people have actually become more prudish since I was young in the 80s. There is this weird dichotomy - like everyone knows the internet is full of porn and that heaps of people access it, but the overt public expression of sex seems to be OK if it is couched in commercialism ie skimpy babes everywhere. It's a kind of denial. I reckon in many ways young women are less emancipated and more expolited than they have ever been. And a lot of it is their own fault because they crave male attention at all costs. A lot of them are losing their self respect.

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  7. I suspect a lot of it's got to do with social-conditioning (or brainwashing, if you prefer). I guess it's always been a problem, but when I was young, it all seemed more localised. Since the rise of TV as the centerpiece of the family home, kids have been able to get their conditioning on a global scale, and that creates a juicy target for commercial interests.

    Of course, with any social conditioning, it's the peer reinforcement that gives it its potency; which makes the internet an incredibly potent factor in the equation. Also, human beings seem to be attracted to conflict. I mean, even in fiction, a story that contains no element of conflict is usually considered pretty rubbish, right? And nothing makes you feel more accepted and "part of the group" than fighting with your peers against a common foe. I think this tends to make the internet the perfect tool for generating cycles of mass outrage (hell, even I'm partial to a good rant once in a while), and I suspect this is part of the modern prudishness paradox (along with hyper-sensitivity to other things)).

    But young women have always craved male attention, haven't they? I suspect there's an element of biology at work there too.

    Of course, all this stuff is subject to the exploitation I mentioned before. Even with issues like feminism and emancipation, it's not unusual to see completely twisted messages that do little more than serve commercial interests.

    I don't know how much blame belongs to the marketers and how much to the young people themselves. To be honest, I tend to blame whichever one is most convenient to me at the time.

    Sorry if this whole comment seems like a scatter-brained, wishy-washy mess. I'm having some trouble concentrating today.

    Also, I couldn't help but make myself a derivative of your poster. However, since I know you're not all laissez-faire about intellectual property the way I am, I thought I'd send it to you in email rather than hosting it on an image sharing site and linking to it.

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    Replies
    1. Alex, I agree that young women have always craved attention and it is probably about biology. But I guess that is mainstream thinking and I am not a proponent of it. This is nothing new, I am usually way out of step with popular and mass culture.

      And thanks for respecting my personal views on IP.

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ends & beginnings

Today marks the end of 16 years of continuous study - starting with an arts degree, on to Honours, a Phd, then graphic design and concept ...