I’m sure I’m not the only one struggling with the AI conundrum - to engage or not to engage, and if so - how much? As a career artist and designer I have had to adapt to technology changes over decades, some that made my job harder, some easier. AI is possibly the most challenging. But first a bit of background about how I got here.
My initial training was in the early 80s. 3 years of 5 days a week attendance at what was then Claremont School of Art. 3 years of intensive education and training in art history, several representational drawing sessions a week, sculpture, painting and printmaking. I was taught the lost wax method of bronze casting, welding and there was a lot of life drawing. Some of it was tedious and all of it required a lot of self discipline.
That seemed like a mug’s game. Artists take all the risk, do all the work and if you managed to get into a commercial gallery, you handed over 30% (now it’s 40-50%) of your ‘profits’. I earnt more from scrimshaw than I ever did selling traditional artworks. Ethical doubts started to creep in - the toxicity of art materials, sustainability and mostly - creating more ‘stuff’ the world didn’t need.
Fast forward to the 2000s and after a convoluted journey, I finally got my teeth into something ‘meaningful’. It took a PhD to make me fully understand that my interest in ‘art’ was never for its own sake. What I was, and still am interested in, is creative thinking and big ideas. When I look back - the visual image has always been a means to an end. I still believe visual communication is the most powerful educational and propaganda tool around.
Moving sideways into graphic design meant a major shift in tools and techniques. My knowledge of the fundamentals of design - colour theory and composition - was invaluable. Many people think effective visual communication is an innate ‘talent’ or serendipity but good design is a measurable science with immutable ‘truths’. There are things that work and things that don’t. You just have to know the language to understand what they are, and how they work. The audience doesn’t need to understand the language to understand what the artist-designer is saying. That’s the beauty of it - it’s subliminal until you analyse it. As my high school art teacher told me way back in the 70s - visual art is the ultimate in ‘chicanery’*. That’s where its power lies. If you are an avowed ‘propaganda’ artist who makes images according to a specific agenda, at some stage you will be confronted with the ethics of what you are ‘selling’.
The realisation that images are one of activism’s best tools was another big step in my evolution. At this point in history - amid climate system collapse, environmental destruction and geo-political chaos - is there anything else really worth doing? (Apart from learning how to grow vegetables maybe). I started calling myself an ‘activist’, using my design experience and overactive creative brain for something that might make a difference, but probably wouldn’t.
During my 45+ year artistic career technology has moved on a hell of a lot. I started using a computer at the age of 41 so the learning curve was exponential, including grappling with digital drawing and design programs. I enjoyed doing graphic design and sometimes got paid for it. Then along came Upwork and Fiverr where, in a global economy, Australians with high living costs compete with designers in emerging economies like India.
Then CANVA gave everyone the ability to design their own business cards and flyers and it was pretty much over for many graphic designers.
So here we are and now we have AI, which is possibly the biggest challenge for creatives yet. It is seductive but it also comes with some serious conundrums. The first is that it can create images for free if you know what to ask for, supposedly saving you hours of work. But are they any good? (More on that another time).
The second is that for a designer - although it can do the grunt work - AI demands that you compromise your principles about original thinking and intellectual property.
The aspect I am grappling with the most though, is AI’s carbon footprint - its use of energy and water, and voracious appetite for infrastructure. It is already having a significant negative impact on the environment.
The efficacy, accuracy and usefulness of all systems ultimately relies on the operator and AI is no different. You have to know how to use it and I know this because I have had some pretty poor results. That’s to be expected because I am learning but this is my first problem. How many emissions will I produce whilst I am learning how to use this new tool? Is the use of AI likely to drive us over the climate change cliff even earlier? How do we manage this new onslaught? Is not using it even an option?
Ok, this is where it gets messy. I adhere to the philosophy: if you don’t adapt, you die. If you can’t keep up with the significant increases in productivity provided by AI you will get left behind. If the first rule of survival is ‘adapt OR die’ then we are now faced with a corrupted version of it: ‘adapt AND die’, or ‘don’t adapt and die anyway’ - which doesn’t seem like a choice at all.
The sad reality is that if I don’t use AI when everyone else is, I am not in a position to ‘compete’. Social media and the market are hungry beasts and time is short. One option is time consuming, and the other is burning the planet. AI is yet another runaway technological train that has effectively robbed us of choice. That’s not liberation - that’s oppression.
* the use of deception or subterfuge to achieve one’s purpose.
Graphic: The Tower of Babble. Michelle Frantom. Hand drawn digital collage.




