F.A.B.W.A.

 

If you think I've been AWOL in the blog-o-sphere you'd be correct. My relaxing summer holiday has turned out to be quite busy. I volunteered my graphic design services for a local group who want an enquiry into prescribed burning practices in this state, and eventually Australia-wide. My original offer expanded to include a couple of other environmental groups working together on a market stall to educate the public about several related issues - climate change, forest degradation, species extinction and fire management. 

The poster above (which still needs a bit of tweaking re space) is the result of 5 of us working together on the concept, and me doing the final design work. It's taken hours and hours. Presenting complex information in a simple format that engages and educates but doesn't overwhelm is unbelievably difficult. It's always easier to make things complicated. But I'm a stickler for paring things down to the bare minimum, because I know most people aren't motivated to hang around and be educated if it's too much effort. You have to slip under their guard really.

The poster above is one I did for the last market a couple of weeks back. This and the one below are posters I did for the Fire & Biodiversity WA group (Prescribed Burns?). I find it pays to use images of as many cute fluffy animals as you can if you want to get the punters in, most probably kids followed closely by parents.

The poster below is another I completed for the next market day.

There's also a logo nearly finished, and a 3D digital drawing (below) of the Mardo* who stars in these posters in the pipeline as well. I'd like to get it printed on t-shirts eventually - maybe we could raise some funds that way. For now we've decided this little guy (sitting on the log) will be the 'mascot' for the fire group.

Images: Designed by author. Photo credits available.

Mardo*: 'The yellow-footed antechinus (Antechinus flavipes), also known as the mardo, is a shrew-like marsupial found in Australia.'