I'm currently finishing off a new logo design for FaBWA. There was some controversy over the last one. It's impossible working for a committee - too many clients and people rarely agree. But this one above looks like being the final, or something very close to it.
The one below was criticised for looking like a 'Disney character' and yeh, so what's the problem with that? The idea wasn't mine - I was given a photocollage of a small marsupial Mardo (Antechinus) jumping through a ring of fire. The quality of the image was very bad and I wasn't able to see any detail, so I designed this little guy.
There are a lot of PhD-type doctors in the group and I suspect some are worried about their academic credentials being associated with Disneyland. I think they need to get over themselves, but I also recognise my tastes are a bit 'out there' so redid the logo according to what I would have initially designed, if I had been asked.
Originally I volunteered my graphic design services to help FaBWA but the workload blew out so they accessed some funding and offered to pay me. I was a bit ambivalent but in the end, after they asked several times to send them an invoice, I charged them less than half of what my time would normally be worth. Of course going from volunteer to professional means the relationship has also changed, hence my capitulation and the new logo.
I think the new logo is a great compromise.
Images: Author. Original designs, digitally created.
I like the simplicity of your original design but the I suppose the second better encapsulates biodiversity. Getting paid really does change the relationship, generally speaking the change is for the better, I think.
ReplyDeleteI understand the value of branding but I don't care too much about the logo, so long as something can be achieved.
Thanks Kylie. Not sure getting paid did change the relationship actually, because I responded rather explosively to some inane criticism of my first design, even though I ahd been paid.
DeleteThe second design (top) is the one I would have done if I'd been asked. I didn't want to use the Mardo because the reference photo I was given was so bad I didn't have enough information to do the job I would have liked to have done.
I like them both.
ReplyDeleteI do too Robin. Thanks.
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